Global chip giant fighting Chinese 4G LTE market in MWC

2014 Mobile World Congress (Mobile World Congress, hereinafter referred to as the MWC) in Barcelona, Spain, the world’s leading mobile products manufacturers have come up with special skill. However, in addition to increasing media exposure outside of their major technology, mobile chip giant also did not forget to take the opportunity to compete for Chinese 4G mobile network market.

Because including China Mobile, the Chinese mobile operators are racing to upgrade to 4G LTE mobile network. The smart phones main component manufacturers Qualcomm, Intel, MediaTek, Marvell and Broadcom, compete for the world’s largest mobile market on the occasion of MWC.


Chinese mobile operator’s evolution of LTE technology allows Intel and other chip makers saw a great opportunity to push top LTE chip maker Qualcomm off the altar. The MWC Conference will undoubtedly become a crucial battleground. There are 70 Chinese companies exhibiting MWC Assembly last year, and this year the figure further increased to 99. Therefore, MWC Assembly provides the perfect stage for the global mobile chip manufacturers to showcase their best products.

Intel and Qualcomm chip manufacturers will show the first new microchip-based LTE technology products in Barcelona, many of these chip consumes less power, but the price is also lower than the previous cutting-edge products. This makes them ideal chip products for low-end smartphones in China and other emerging markets.


Qualcomm even designed for MWC Assembly developed a Chinese version of the smart phone applications, and posted in the booth scene identification with Chinese translation. Cristiano, executive vice president of Qualcomm • Amon (Cristiano Amon) said: “We will show a lot of products designed to attract Chinese enterprises and products on LTE technology Qualcomm LTE technology and aware of emerging market consumers migrate to smart phones. the hidden huge opportunity. ”

LTE chip demand surge

With the advantage of early technology, Qualcomm has been the main producer for LTE smartphone chip market in the past four years. And more and more countries have begun to adopt LTE network technology which also enables LTE chip demand surge.

MediaTek chief marketing officer Johan Lodenius, said: “Qualcomm is very good at developing LTE technology chips, however, almost all of the world’s mobile operators are looking for an alternative vendor of LTE chips in our favor. They don’t want to outsource to individual Qualcomm. ”


Intel, MediaTek, Broadcom and Qualcomm’s other competitors are invariably hyping their new exhibition site in MWC Barcelona, LTE chip products coming soon, however, very few of which can be launched in a variety of smart phones applications this week.

Headquartered in Santa Clara, California, chip maker Marvell has achieved some success; it has been applied in LTE accessories designed for the Chinese market on the development of several upcoming low-power smart phones.

Adjustment chip strategy

On Monday, Intel announced a new LTE chip, and is working with major mobile operators to start testing the chip. Intel marketing director Julie • Corpus Noel said the new LTE chip will be allocated to in the production of mobile phones in late 2014. She said: “LTE chip on the market on how to apply to the overwhelming rumors on the phone and we’ve effectively launched its own chips for our products that we have made significant improvements …”

Like other chip makers, Intel has also restructured the chip strategy, started paying more for the price below $ 300 smart phone product development, while reducing the degree of concern for the high-end smart phone accessories.

According to the UK technology market research, firm ARM Holdings published statistics show that as of 2018, the global high-end smart phone shipments are expected the annual growth rate of just under 4%; while mid-range and entry-level smartphone shipments are expected to annual growth rate were as high as 14% and 17%.

Qualcomm announced the launch of two mobile chips using LTE technology this week, and consumer markets target at China. A Qualcomm spokeswoman said, the world’s leading mobile phone manufacturers will launch 10 or more devices with Qualcomm’s new chip.

Even Microsoft is also expanding its influence in the Chinese mobile phone market. Microsoft announced the launch of new reference design projects, designed to facilitate the rapid introduction of mobile phone manufacturers using Qualcomm chips Windows smartphones.


LTE: The chipmaker to upgrade

LTE is made by the world and the chipmaker to upgrade: the new high-speed mobile networks get new chips. That is smaller, faster and use less power.


Consumers drive the development of the mobile. The move will also use high speed internet. With LTE and LTE advanced will continue its development by radio reaches speeds that were previously only available via cable. These fast connections are not shared with big clunky PCs connected screens that hang permanently to the mains, but for devices that fit in our pockets and get the necessary power from a battery. A technical challenge for chip manufactures.


The Chips can expect faster


Modern smartphones have more applications: positioning and navigation, multimedia, play music, show videos and photos to build with various technologies such as WLAN, Bluetooth, HSPA+ and LTE data radio links and run individual programs such as games or emailing. There are also functions that run in the background as the control of energy consumption or the managing disk space, and new requirements such as faster data connections and a growing space.


The small calculators must therefore expect more and more. The computing power is given by technicians usually with Hertz. In 2002, chip was with an output of 27 megahertz, which could carry 23 million elementary arithmetic operations per second as super fast, so Thomas Nindl by U.S. chipmaker Qualcomm writes in an article for the portal. The technical term for this is 23 million instructions per second. Chips that are processed in smartphones today have been a performance of 1 GHz and can carry up to 2 billion elementary operations per second, or 2000 mbps. So you have a nearly ten times as strong computing performance.


A key technology for increasing the processing speed is the use of several small calculation machines, which are combines in one kit, and the count in parallel and independently. Technicians are talking about multi-core processors. These processors can perform several functions simultaneously, it’s not an application that is processed at a time, but several are processed simultaneously. This saves the user unnecessary wating time.


For PCs today are dual-core processors, with smartphones, they are compatible with the new fast LTE networks.


The Chips are getting smaller


At the same time, the components that make up these miniature calculators are assembled became smaller, only then, it’s possible to focus an increasing computational power on a smaller and smaller area.


The chips that pack more computing power in an area has a further advantage: reduces the power consumption.